The Most Relevant Unknown — We manufacture our own purposes to suit our own psychologies. While day-to-day purpose is relatively easy to create and provides some satisfaction, it isn’t sustainable; psychologically, it’s too easy to see past. Purpose that sustains ‘beyond-the-horizon’ is much more challenging to conceive. Three premises to consider: 1. No matter how large-scale, projects with expected results fail to satisfy purpose ‘beyond-the-horizon’.